About Infinity Media

In 2020, the beauty of digital marketing affords us copious amounts of data at our disposal.  When you pair those data-driven, AI-powered insights with talented, creative people and effective communication you can achieve impressive results.  That’s the intersection where we work at Infinity Media.

We work with a variety of companies with various strategies & goals:

 1.  Technology & Startup Marketing

 2.  E-commerce Growth & Scaling

 3.  Lead Generation for Both B2B & B2C

We’re extremely passionate about innovation, pushing the envelope, and trying to get ahead of the curve.  We’re constantly testing, tinkering, and trying new technology & strategies in order to drive results.

Our 3 Step System

We use a proven 3-step approach to marketing across a variety of industries, verticals, and niches for both B2B & B2C.  All campaigns begin with maximizing the conversion rate on a landing page funnel or website before spending any money on traffic.  During this time we also set up your automated email & communication sequences.  This includes data-driven and actionable audience segments paired with automated email sequences and/or messenger services.  The purpose of these emails is to educate the users about the product/service, highlight the differentiators and value propositions, address sales objections, gather user feedback, and ultimately drive excitement & urgency.  Lastly, once the system is setup, we start generating traffic on paid social media, paid search, and/or organic social media.

That’s when the fun begins…from this point we drive traffic, set up A/B tests across the board, analyze the data, and make enhancements/optimizations from top to bottom of the campaign in order to improve KPIs.

TRAFFIC GENERATION

PAID SOCIAL MEDIA MARKETING
FACEBOOK MARKETING

SEARCH ENGINE MARKETING
GOOGLE ADWORDS

ORGANIC SOCIAL MEDIA
MANAGEMENT

LANDING PAGE FUNNEL
MANAGEMENT & OPTIMIZATION

Our Services

iconPAID SOCIAL MEDIA MARKETING - FACEBOOK, INSTAGRAM, LINKEDIN +

In reality, there are more than 95% of people in your target market that aren’t searching for you or your product/service on any given day.

The great thing about social networks are, people are on them ALL…DAY…LONG!  We can engage the millions of people on Facebook & Instagram (or other social networks like Snapchat, Twitter, Pinterest) as well as LinkedIn through a variety of strategies and engaging ad formats – like video & slideshow ads.

Paid ads on all social networks are inexpensive mediums to introduce your brand & start the consumer lifecycle.  At the same time, it’s a phenomenal way to retarget your customers, visitors, or people who have engaged with your business.

With the average mobile user logging into their Facebook app alone 14 times a day, it’s the perfect place to target and remarked to your audience.

1

iconSEARCH ENGINE MARKETING GOOGLE ADS & BING

The most cost effective way to market is to take advantage of the “low-hanging fruit”…the people who are searching for you or your product/service.   While these users may be more expensive on a per-click basis, they are also extremely qualified and relevant, with a much higher purchase intent.

Using smart, AI-driven keyword bidding & sophisticated targeting options, we are able to find people searching for your exact products/services on organic search engine’s like Google Ads or Bing.

We are also able to remarket to your customers, visitors, or people who have engaged with your business through their display network (which is comprised of hundreds of thousands of sites).

Ultimately, search engine marketing yields one the most cost effective forms of marketing, leveraging the highest ROI.

2

iconORGANIC SOCIAL MEDIA MANAGEMENT

Similar to the real world, building quality relationships with everyone that interacts & engages with your brand can have positive long lasting results.  We’ll engage with your users through comments, direct messages, and contests to get people talking about your products. 

Additionally, in a world where email drives a ton of business, organic social media marketing is extremely important in helping to build brand awareness and engagement in between email sends. 

Considering most companies send out 1 email per week or less and 75% or more of people don’t open or see the email, that means most people don’t hear from you very often – which means you’re losing them each and every day. An easy way to get ahead of this is to establish a relationship with them through consistent daily posts showcasing valuable content.

3

iconLANDING PAGE FUNNEL MANAGEMENT & OPTIMIZATION

If you’re spending money on traffic acquisition without a fully optimized website and/or landing page funnel – you’re wasting money.  All the traffic in the world won’t amount to anything if your website or landing page funnels are not fully optimized. 

We use deep analytics, AI learning, user feedback, and A/B testing to turn more of your visitors into customers.

4

iconEMAIL MARKETING

Dollar for dollar, email marketing is by far the most effective way to market.  If you’re sending traffic and not following up via email – you’re wasting money.

Don’t let your valuable email list go to waste.  With sophisticated audience segmentation, targeting, and automation, we can customize unique email sequences to speak directly to each individual audience throughout the customer journey in order to nurture, educate, and drive conversions throughout your funnel.

5

Recent Wins

Startup

DayAxe

Day Access to Luxury Pools & Amenities at 5-Star Hotels.

01

Before

The Challenge

It’s 2016 – we want to figure out if DayAxe has the potential to become a viable company and if consumers are willing to purchase day passes at luxury hotels (and determine how much they will pay for it).  Once we validate the economics, we need to build out a website, operation, and marketing foundation to begin growing the consumer base.  As we expand the operation, we need to focus on expediting growth to scale the business.

 

statistics screenshots

0

CONVERSION RATE

0

CPA ON NEW PURCHASES

0

NEW PURCHASES

KPI

The Outcome

Solution

Infinity Media started with DayAxe from Day 1 (technically day -30).  It started with a comprehensive validation test, which returned strong market demand in a variety of markets.  This officially green lit DayAxe from a project into a company.  From then, Infinity Media was instrumental in creating and optimizing a website experience focused on maximizing the conversation rate and average order value.  Once these were at a profitable threshold, Infinity Media set up our 3 step approach – driving traffic from Facebook & Adwords, optimizing the website funnel for conversions, and pairing email marketing to drive brand awareness, education, and conversion.  Recently, after 4 years of profitability DayAxe was successfully acquired.

statistics screenshots

 
4.25

CONVERSION RATE

4.75

CPA ON NEW PURCHASES

4,051

NEW PURCHASES

KPI

Before

The Challenge

Dabble was a bootstrapped startup when we started working with them. It was created by a solo entrepreneur/developer who set out to create a better software for novel-writing.  We were contracted to help drive registration to their free trial and subsequently drive new subscriptions.  When we joined, the best registration CPAs on branded Adwords campaign were around $3.50 with Facebooks being $25+.  Conversions from subscriptions were extremely low and thus, subscription CPAs were $100+.

statistics screenshots

1.10

CONVERSION RATE

108.40

CPA ON NEW SUBSCRIPTIONS

125

NEW SUBSCRIPTIONS

KPI

The Outcome

Solution

Infinity Media started by designing and implementing all new landing pages for registrations, sales, upgrade pages, and more.  Then we created an email nurturing campaign for new users who registered with the goal of driving engagement with their trial(the users who engaged with the trial upgraded at a 300% rate compared to the ones who did not).  With intuitive audience segmentation, we were able to nurture and educate trial users on how the software works, add credibility via reviews/news coverage, showcase the differentiators and value propositions, and ultimately increase trial to subscription conversion rate. Once we were comfortable with this rate, we built out data-driven campaigns on both Facebook & Adwords to drive trial users.  After consistent testing and optimization we were able to cut registration CPAs down to $0.98 on Facebook and $1.25 on Adwords while scaling volume.  After significant landing page optimizations and Facebook retargeting we were also able to drive subscription CPAs under $25.   We have currently drove over 1k new subscriptions which have a lifetime value of $150.

statistics screenshots

12.13

CONVERSION RATE

24.07

CPA ON NEW SUBSCRIPTIONS

1,074

NEW SUBSCRIPTIONS

KPI

Startup

Dabble

Where Authors Go To Write

02
Product Launch

Pearl Earbuds

AI-Powered Earbuds with Solar Charging

03

Before

The Challenge

Pearl Earbuds started as a prototype with ambitious goals to ignite their brand with a successful crowdfunding launch.  The product was still in production & manufacturing so, with limited assets, we were tasked with setting up & executing a pre-launch campaign (with a 5,000 lead goal) and subsequent campaign launch (with a $15k public goal and $50k external goal).

 

statistics screenshots

0

NEW LEADS

0

NEW PURCHASES

0

ROI

KPI

The Outcome

Solution

In collaboration with our marketing partners at Russell Marketing, we were able to set up a 5-step proven product launch approach.  We drove pre-launch traffic to our landing page funnel in order to capture low-cost, high quality email leads.  These emails were put through a pre-launch email sequence in order to educate them about the product, highlight the differentiators and value proposition, address sales objections, gather user feedback (which was used to craft the launch campaign), and ultimately drive excitement & urgency for the product launch.  For another communication touchpoint, the leads were also directed to join our Facebook VIP group to add excitement, gather user feedback, communicate with the lead advocates, and ultimately promote the product to drive sales.  After a 4 week pre-launch, we were able exceed our lead 5,000 lead goal with 7,500+ leads and over 3,700 Facebook VIP members. 

At the conclusion of the campaign, after almost $48k in ad spend, Pearl has amassed almost $160k with over 1,270 backers directly as a result of the Facebook campaign.  In total the campaign has generated over 2,935 backers and over $393k giving them a huge opportunity to launch their product into the mass market in the near future!

statistics screenshots

7,571

NEW LEADS

1,271

NEW PURCHASES

333

ROI

KPI

Before

The Challenge

Fairway America is a successful real estate fund.  With this campaign they were looking to generate more leads for high net worth individuals who could possibly invest with their fund.  They have virtually no social presence and had attempted social media marketing unsuccessfully in the past.  They were looking to drive brand awareness, leads, and ultimately fuel their longer-tail sales efforts. Their main goal was getting qualified leads into their system at under $10 CPL (cost per lead).

 

statistics screenshots

1.05

CONVERSION RATE

35.13

CPA ON NEW LEADS

65

NEW LEADS

KPI

The Outcome

Solution

After starting with Fairway America, Infinity Media implemented it’s 3-step streamline lead generation approach.  We first set up the paid traffic acquisition efforts via Facebook & Adwords campaigns.  Then we set up the email campaign to compliment the paid traffic and ultimately nurture, educate, and drive brand awareness (the sales process involved hundreds of thousands of dollars per transaction so email marketing and establishing a relationship was extremely important).  Lastly, we created multiple landing page funnels in order to test the best approach to driving leads.  After significant testing and iterations through various parts of the funnel, offer, and value proposition, we were able to develop a funnel that converted over 55%!  We were able to drive the cost per lead to under $2 CPL, ultimately contributing over 4,700 quantified high net worth leads.   

 

statistics screenshots

56.45

CONVERSION RATE

2.12

CPA ON NEW LEADS

4,724

NEW LEADS

KPI

Real Estate, Startup, Lead Gen

Fairway America

A full-service private equity and advisory firm specializing in commercial real estate.

04
E-Commerce

Kutting Weight

The most advanced neoprene sauna suit for water weight loss.

05

Before

The Challenge

Kutting Weight was an established e-commerce brand on Amazon specializing in weight loss sauna suits.  They had carved out a nice niche on Amazon, but had no presence on their site.  Their goals were to parlay their success from Amazon onto their own platform/site in order to own their customers, reduce liability to Amazon and their policies, increase their average order value by reducing the Amazon fees, and ultimately growing their business.  When we engaged with Kutting Weight, they had been on Shopify for about 2 months and were generating about 8k in monthly sales with growth goals of about 10% per month.

 

statistics screenshots

1.25

CONVERSION RATE

85.65

CPA ON NEW PURCHASES

8,250

MONTHLY REVENUE

KPI

The Outcome

Solution

After starting with Kutting Weight, we implemented our 5-step comprehensive e-commerce growth marketing approach.  We first worked to maximize the site’s conversion rate before we started spending ad dollars.  After significant improvements & enhancements, we were able to increase the site conversion rate from 1.25% to well over 3.75%.  Then, we set up our paid traffic acquisition on both Facebook & Adwords.  We complimented the paid efforts by setting up and managing their organic social media across Facebook, Twitter, Instagram, & Pinterest.  Last, and most importantly, we implemented an email campaign to compliment the traffic acquisition efforts in order to nurture, educate, and drive conversions for new visitors as well as leverage existing customers for return purchases.  After our 2 years of working with Kutting Weight we were able to drive monthly revenues from the initial $8k/mo to over $150k/mo on Shopify.

 

statistics screenshots

4.25

CONVERSION RATE

24.65

CPA ON NEW PURCHASES

155,000

MONTHLY REVENUE

KPI

Before

The Challenge

Christ For All Nations had a huge September event that they needed to promote.  They were doing promotion on Facebook & Adwords to drive traffic to a landing page and register for an event, yet their own internal efforts were not performing well. Their goals were to gain 2,000 registrations at under a $30 CPR (cost per registration).

 

statistics screenshots

128

NEW REGISTRATIONS

71.45

CPA ON NEW REGISTRATIONS

5,650

NEW REVENUE

KPI

The Outcome

Solution

After re-architeching their campaigns on Adwords & Facebook, we were immediately able to reduce initial cost per registration from over $70 to under $30 within the matter of days.  After a significant amount of testing & data-driven optimizations, we were able to drive down the CPR even further over the life of the campaign to under $8 while maintaining a 5% conversion rate. Ultimately, we were able to bring in well over 4,000 registrations amassing over $364k in revenue.

 

statistics screenshots

4,090

NEW REGISTRATIONS

7.88

CPA ON NEW REGISTRATIONS

364,285

NEW REVENUE

KPI

Product Launch

CFAN

Light the Fire Again Pensacola 2019

06
Product Launch

WeatherFlow Tempest

A cutting-edge weather station and AI-powered app provide you a better forecast.

07

Before

The Challenge

WeatherFlow Tempest was a small company with a B2B presence in the weather community.  They were interested in launching their new innovative product to consumers via a crowdfunding platform.  After a successful Kickstarter campaign, we were tasked with raising funds on Indiegogo.  WeatherFlow Tempest had initial goals of a 3X ROAS (return on ad spend) and wanted to maximize volume as much as possible.

 

statistics screenshots

0

PURCHASES

0

NEW REVENUE

0

ROI

KPI

The Outcome

Solution

In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns initially at around $300 ad spend per day while maintaining 3X ROAS.  After significant testing & data-driven optimization we were able to scale the campaign to well over $1.8k ad spend per day.  At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability.  At the conclusion of the campaign, after almost $120k in ad spend, WeatherFlow Tempest has amassed over $681k with over 2,300 backers directly as a result of the Facebook campaign.  In total the campaign has generated over 3,200 backers and over $2.14 Million giving them a huge opportunity to launch their product into the mass market in the near future!

statistics screenshots