We Take Startups
From Series A to Series C.
Breaking out from startup to unicorn is hard. We shatter glass ceilings for you.
TRUSTED BY
who is INFINITY MEDIA?
Infinity Media is different from other marketing companies. In fact, we don’t prefer to be called an “agency”. We’re a team of performance marketing specialists that love working with innovative startups & savvy business owners!
BOTTOM: Retargeting
- Email Automation & Marketing
- SMS Automation & Marketing
- Retargeting Ads
what we do
When working with us, your OKRs become our OKRs. We learn about your company, industry, products, and target audience to build customized marketing programs that focus on achieving your goals.
AI - Artificial Intelligence
Services
- AI Copywriting & Images
- AI Presentations
- AI Stock & Finance
- AI Data Manipulation
E-commerce
Services
- Clothing
- Fashion & Beauty
- Supplements
- Pet
Saas
Services
- Novel Writing
- Handwriting Robots
- Lead Generation
- B2B Marketing Tools
- Education
App
Services
- Finance
- Health & Wellness
- Gaming
Non profit
Services
- Donor Development
- Christian Community Development
Real Estate
Services
- Real Estate Fund Acquisition
- Real Estate Software
Crowdfunding
Services
- Indiegogo
- Kickstarter
- Shopify
Services
- AI Copywriting & Images
- AI Presentations
- AI Stock & Finance
- AI Data Manipulation
Services
- Clothing
- Fashion & Beauty
- Supplements
- Pet
Services
- Novel Writing
- Handwriting Robots
- Lead Generation
- B2B Marketing Tools
- Education
Services
- Finance
- Health & Wellness
- Gaming
Services
- Donor Development
- Christian Community Development
Services
- Real Estate Fund Acquisition
- Real Estate Software
Services
- Indiegogo
- Kickstarter
- Shopify
Our recent wins
dabble
startup
Dabble was a bootstrapped startup when we started working with them. It was created by a solo entrepreneur/developer who set out to create a better software for novel-writing. We were contracted to help drive registration to their free trial and subsequently drive new subscriptions. When we joined, the best registration CPAs on branded Adwords campaign were around $3.50 with Facebooks being $25+. Conversions from subscriptions were extremely low and thus, subscription CPAs were $100+.
Day Access to Luxury Pools & Amenities at 5-Star Hotels.
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NEW SUBSCRIPTIONS
Infinity Media started by designing and implementing all new landing pages for registrations, sales, upgrade pages, and more. Then we created an email nurturing campaign for new users who registered with the goal of driving engagement with their trial(the users who engaged with the trial upgraded at a 300% rate compared to the ones who did not). With intuitive audience segmentation, we were able to nurture and educate trial users on how the software works, add credibility via reviews/news coverage, showcase the differentiators and value propositions, and ultimately increase trial to subscription conversion rate. Once we were comfortable with this rate, we built out data-driven campaigns on both Facebook & Adwords to drive trial users. After consistent testing and optimization we were able to cut registration CPAs down to $0.98 on Facebook and $1.25 on Adwords while scaling volume. After significant landing page optimizations and Facebook retargeting we were also able to drive subscription CPAs under $25. We have currently drove over 1k new subscriptions which have a lifetime value of $150.
Day Access to Luxury Pools & Amenities at 5-Star Hotels.
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Pearl Earbuds
Product Launch
Pearl Earbuds started as a prototype with ambitious goals to ignite their brand with a successful crowdfunding launch. The product was still in production & manufacturing so, with limited assets, we were tasked with setting up & executing a pre-launch campaign (with a 5,000 lead goal) and subsequent campaign launch (with a $15k public goal and $50k external goal).
AI-Powered Earbuds with Solar Charging
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In collaboration with our marketing partners at Russell Marketing, we were able to set up a 5-step proven product launch approach. We drove pre-launch traffic to our landing page funnel in order to capture low-cost, high quality email leads. These emails were put through a pre-launch email sequence in order to educate them about the product, highlight the differentiators and value proposition, address sales objections, gather user feedback (which was used to craft the launch campaign), and ultimately drive excitement & urgency for the product launch. For another communication touchpoint, the leads were also directed to join our Facebook VIP group to add excitement, gather user feedback, communicate with the lead advocates, and ultimately promote the product to drive sales. After a 4 week pre-launch, we were able exceed our lead 5,000 lead goal with 7,500+ leads and over 3,700 Facebook VIP members.
AI-Powered Earbuds with Solar Charging
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Fairway America
Real Estate, Startup, Lead Gen
Fairway America is a successful real estate fund. With this campaign they were looking to generate more leads for high net worth individuals who could possibly invest with their fund. They have virtually no social presence and had attempted social media marketing unsuccessfully in the past. They were looking to drive brand awareness, leads, and ultimately fuel their longer-tail sales efforts. Their main goal was getting qualified leads into their system at under $10 CPL (cost per lead).
A full-service private equity and advisory firm specializing in commercial real estate.
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After starting with Fairway America, Infinity Media implemented it’s 3-step streamline lead generation approach. We first set up the paid traffic acquisition efforts via Facebook & Adwords campaigns. Then we set up the email campaign to compliment the paid traffic and ultimately nurture, educate, and drive brand awareness (the sales process involved hundreds of thousands of dollars per transaction so email marketing and establishing a relationship was extremely important). Lastly, we created multiple landing page funnels in order to test the best approach to driving leads. After significant testing and iterations through various parts of the funnel, offer, and value proposition, we were able to develop a funnel that converted over 55%! We were able to drive the cost per lead to under $2 CPL, ultimately contributing over 4,700 quantified high net worth leads.
A full-service private equity and advisory firm specializing in commercial real estate.
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DayAxe
startup
It’s 2016 – we want to figure out if DayAxe has the potential to become a viable company and if consumers are willing to purchase day passes at luxury hotels (and determine how much they will pay for it). Once we validate the economics, we need to build out a website, operation, and marketing foundation to begin growing the consumer base. As we expand the operation, we need to focus on expediting growth to scale the business.
Day Access to Luxury Pools & Amenities at 5-Star Hotels.
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Infinity Media started with DayAxe from Day 1 (technically day -30). It started with a comprehensive validation test, which returned strong market demand in a variety of markets. This officially green lit DayAxe from a project into a company. From then, Infinity Media was instrumental in creating and optimizing a website experience focused on maximizing the conversation rate and average order value. Once these were at a profitable threshold, Infinity Media set up our 3 step approach – driving traffic from Facebook & Adwords, optimizing the website funnel for conversions, and pairing email marketing to drive brand awareness, education, and conversion. Recently, after 4 years of profitability DayAxe was successfully acquired.
Day Access to Luxury Pools & Amenities at 5-Star Hotels.
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Kutting Weight
Startup
Kutting Weight was an established e-commerce brand on Amazon specializing in weight loss sauna suits. They had carved out a nice niche on Amazon, but had no presence on their site. Their goals were to parlay their success from Amazon onto their own platform/site in order to own their customers, reduce liability to Amazon and their policies, increase their average order value by reducing the Amazon fees, and ultimately growing their business. When we engaged with Kutting Weight, they had been on Shopify for about 2 months and were generating about 8k in monthly sales with growth goals of about 10% per month.
The most advanced neoprene sauna suit for water weight loss.
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MONTHLY REVENUE
After starting with Kutting Weight, we implemented our 5-step comprehensive e-commerce growth marketing approach. We first worked to maximize the site’s conversion rate before we started spending ad dollars. After significant improvements & enhancements, we were able to increase the site conversion rate from 1.25% to well over 3.75%. Then, we set up our paid traffic acquisition on both Facebook & Adwords. We complimented the paid efforts by setting up and managing their organic social media across Facebook, Twitter, Instagram, & Pinterest. Last, and most importantly, we implemented an email campaign to compliment the traffic acquisition efforts in order to nurture, educate, and drive conversions for new visitors as well as leverage existing customers for return purchases. After our 2 years of working with Kutting Weight we were able to drive monthly revenues from the initial $8k/mo to over $150k/mo on Shopify.
The most advanced neoprene sauna suit for water weight loss.
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MONTHLY REVENUE
CFAN
Product Launch
Christ For All Nations had a huge September event that they needed to promote. They were doing promotion on Facebook & Adwords to drive traffic to a landing page and register for an event, yet their own internal efforts were not performing well. Their goals were to gain 2,000 registrations at under a $30 CPR (cost per registration).
Light the Fire Again Pensacola 2019
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After re-architeching their campaigns on Adwords & Facebook, we were immediately able to reduce initial cost per registration from over $70 to under $30 within the matter of days. After a significant amount of testing & data-driven optimizations, we were able to drive down the CPR even further over the life of the campaign to under $8 while maintaining a 5% conversion rate. Ultimately, we were able to bring in well over 4,000 registrations amassing over $364k in revenue.
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Weather Flow Tempest
Product Launch
WeatherFlow Tempest was a small company with a B2B presence in the weather community. They were interested in launching their new innovative product to consumers via a crowdfunding platform. After a successful Kickstarter campaign, we were tasked with raising funds on Indiegogo. WeatherFlow Tempest had initial goals of a 3X ROAS (return on ad spend) and wanted to maximize volume as much as possible.
A cutting-edge weather station and AI-powered app provide you a better forecast.
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ROI
In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns initially at around $300 ad spend per day while maintaining 3X ROAS. After significant testing & data-driven optimization we were able to scale the campaign to well over $1.8k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after almost $120k in ad spend, WeatherFlow Tempest has amassed over $681k with over 2,300 backers directly as a result of the Facebook campaign. In total the campaign has generated over 3,200 backers and over $2.14 Million giving them a huge opportunity to launch their product into the mass market in the near future!
A cutting-edge weather station and AI-powered app provide you a better forecast.
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Crua Koala V2
Product Launch
Crua Koala V2 was a reimagined new version of the original product, the Crua Koala. The goal was to relaunch this exciting new product on Indiegogo to catapult them into a successful website product launch. We were tasked with setting up & executing a campaign launch (with a $50k public goal and $100k external goal).
The World’s Most Comfortable Hammock – Reimagined.
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In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns for the Crua Koala V2 initially at around $700 ad spend per day while maintaining 5X ROAS. After significant testing & data-driven optimization we were able to scale the campaign to well over $1.7k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after over $50k in ad spend, Crua Koala V2 has amassed over $300k with over 1,270 backers directly as a result of the Facebook campaign. In total the campaign has generated over 2,750 backers and over $616k giving them a huge opportunity to launch their product into the mass market in the near future!
The World’s Most Comfortable Hammock – Reimagined.
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