DayAxe
Startup
CONVERSION RATE
CPA ON NEW PURCHASES
NEW PURCHASES
Before The Challenge
It’s 2016 – we want to figure out if DayAxe has the potential to become a viable company and if consumers are willing to purchase day passes at luxury hotels (and determine how much they will pay for it). Once we validate the economics, we need to build out a website, operation, and marketing foundation to begin growing the consumer base. As we expand the operation, we need to focus on expediting growth to scale the business.
CONVERSION RATE
CPA ON NEW PURCHASES
NEW PURCHASES
The Outcome Solution
Infinity Media started with DayAxe from Day 1 (technically day -30). It started with a comprehensive validation test, which returned strong market demand in a variety of markets. This officially green lit DayAxe from a project into a company. From then, Infinity Media was instrumental in creating and optimizing a website experience focused on maximizing the conversation rate and average order value. Once these were at a profitable threshold, Infinity Media set up our 3 step approach – driving traffic from Facebook & Adwords, optimizing the website funnel for conversions, and pairing email marketing to drive brand awareness, education, and conversion. Recently, after 4 years of profitability DayAxe was successfully acquired.
Statistics Screenshots