Q.ai
AI Finance Startup
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Before The Challenge
When Infinity Media began its partnership with Q.ai in January 2022, the pioneering startup was poised on the precipice of a revolution in the world of investment apps. Q.ai, powered by cutting-edge artificial intelligence, was already standing out for its innovative approach. However, despite its potential to redefine the investing landscape, the company found itself facing daunting challenges that were inhibiting growth.
The initial phase of Q.ai’s journey was fraught with difficulties. The app was struggling to gain traction, with fewer than 100 installs per month. Each install was costing the company nearly $60, a figure far from sustainable for a startup seeking to establish itself in a competitive market. Additionally, the app was failing to convert these installs into actual funded accounts – a crucial step for revenue generation and business growth.
While the innovative concept behind Q.ai was promising, the startup was unable to overcome these barriers on its own. A lack of strategic marketing, high user acquisition costs, and absence of funded accounts painted a concerning picture. It was at this pivotal juncture that Infinity Media stepped in, ready to transform Q.ai’s fortunes.
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The Outcome Solution
Upon commencement of our partnership, Infinity Media promptly embarked on an aggressive campaign aimed at revolutionizing Q.ai’s cost structure, with the dual objectives of reducing install costs and boosting the number of funded accounts.
Our meticulous strategizing paid off swiftly – within the initial fortnight, we succeeded in slashing the app install cost from a hefty $60 to a more sustainable $20, thereby showcasing immediate efficiency gains. Our relentless commitment to optimization led to further cost reductions, bringing the cost down to an impressive $8 per install, significantly undercutting the industry average.
Simultaneously, we turned our focus towards high-quality user acquisition. Precision-targeted campaigns aimed at securing quality users eventually led to a marked increase in the number of funded accounts, a critical determinant of long-term success for any investing app.
As we stand today, after months of strategic planning, continuous testing, and frequent fine-tuning, we are proud to announce that Q.ai has seen a phenomenal growth trajectory, with a consistent surge in user base to over 30,000 installs per month. But that’s not all – we have also achieved our principal target: substantially lowering the cost of funded accounts.
From zero funded accounts and a prohibitive install cost, we have ushered Q.ai into a new era where the cost of acquiring a funded account comfortably falls between $60 and $80 – a figure well below our original goal of $200. This triumph attests to Infinity Media’s unwavering commitment to results-oriented partnerships, driving sustainable growth, and delivering exceptional value for our collaborators.
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