Before The Challenge
WeatherFlow Tempest was a small company with a B2B presence in the weather community. They were interested in launching their new innovative product to consumers via a crowdfunding platform. After a successful Kickstarter campaign, we were tasked with raising funds on Indiegogo. WeatherFlow Tempest had initial goals of a 3X ROAS (return on ad spend) and wanted to maximize volume as much as possible.
The Outcome Solution
In collaboration with our marketing partners at Russell Marketing, Infinity Media was able to implement and execute Facebook ad campaigns initially at around $300 ad spend per day while maintaining 3X ROAS. After significant testing & data-driven optimization we were able to scale the campaign to well over $1.8k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after almost $120k in ad spend, WeatherFlow Tempest has amassed over $681k with over 2,300 backers directly as a result of the Facebook campaign. In total the campaign has generated over 3,200 backers and over $2.14 Million giving them a huge opportunity to launch their product into the mass market in the near future!