WeatherFlow Tempest
Product Launch
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Before The Challenge
WeatherFlow Tempest was a small company with a B2B presence in the weather community. They were interested in launching their new innovative product to consumers via a crowdfunding platform. After a successful Kickstarter campaign, we were tasked with raising funds on Indiegogo. WeatherFlow Tempest had initial goals of a 3X ROAS (return on ad spend) and wanted to maximize volume as much as possible.
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The Outcome Solution
In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns initially at around $300 ad spend per day while maintaining 3X ROAS. After significant testing & data-driven optimization we were able to scale the campaign to well over $1.8k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after almost $120k in ad spend, WeatherFlow Tempest has amassed over $681k with over 2,300 backers directly as a result of the Facebook campaign. In total the campaign has generated over 3,200 backers and over $2.14 Million giving them a huge opportunity to launch their product into the mass market in the near future!
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