CFAN
Product Launch
NEW REGISTRATIONS
CPA ON NEW REGISTRATIONS
NEW REVENUE
Before The Challenge
Christ For All Nations (CFAN) had a huge September event that they needed to promote. They were doing promotion on Facebook & Adwords to drive traffic to a landing page and register for an event, yet their own internal efforts were not performing well. Their goals were to gain 2,000 registrations at under a $30 CPR (cost per registration).
NEW REGISTRATIONS
CPA ON NEW REGISTRATIONS
NEW REVENUE
The Outcome Solution
After re-architeching their campaigns on Adwords & Facebook, we were immediately able to reduce initial cost per registration from over $70 to under $30 within the matter of days. After a significant amount of testing & data-driven optimizations, we were able to drive down the CPR even further over the life of the campaign to under $8 while maintaining a 5% conversion rate. Ultimately, Infinity Media was able to bring in well over 4,000 registrations amassing over $364k in revenue.
