Fairway America
Real Estate, Startup, Lead Gen
CONVERSION RATE
CPA ON NEW LEADS
NEW LEADS
Before The Challenge
Fairway America is a successful real estate fund. With this campaign they were looking to generate more leads for high net worth individuals who could possibly invest with their fund. They have virtually no social presence and had attempted social media marketing unsuccessfully in the past. They were looking to drive brand awareness, leads, and ultimately fuel their longer-tail sales efforts. Their main goal was getting qualified leads into their system at under $10 CPL (cost per lead)
CONVERSION RATE
CPA ON NEW LEADS
NEW LEADS
The Outcome Solution
After starting with Fairway America, Infinity Media implemented it’s 3-step streamline lead generation approach. We first set up the paid traffic acquisition efforts via Facebook & Adwords campaigns. Then we set up the email campaign to compliment the paid traffic and ultimately nurture, educate, and drive brand awareness (the sales process involved hundreds of thousands of dollars per transaction so email marketing and establishing a relationship was extremely important). Lastly, we created multiple landing page funnels in order to test the best approach to driving leads. After significant testing and iterations through various parts of the funnel, offer, and value proposition, we were able to develop a funnel that converted over 55%! We were able to drive the cost per lead to under $2 CPL, ultimately contributing over 4,700 quantified high net worth leads.
