CPA ON NEW SIGNUPS
Before The Challenge
Copysmith, a pioneer in AI copywriting software, made their mark before the AI wave swept over the mainstream. Their mission was to escalate their marketing footprint and affirm their stance as a dominant contender in AI copywriting services. Despite their efforts, they found themselves tethered to an agency that was unable to optimize their Cost Per Acquisition (CPA) to a level that could fuel their growth.
Upon Infinity Media’s collaboration with Copysmith, the company was struggling with a meager organic reach, garnering less than 100 clicks daily and barely touching 4,500 impressions. Their Google Ads were underperforming, with an exorbitant CPA exceeding $17 per signup, despite a majority of their campaigns being centered around brand reinforcement.
CPA ON NEW SIGNUPS
DAILY ORGANIC TRAFFIC
The Outcome Solution
Infinity Media’s original initiative was an in-depth assessment of Copysmith’s data, complemented by a competitive landscape review encompassing preeminent enterprises in the AI copywriting domain. We introduced an array of dynamic ad copy, snippets, and enhancements for Google Ads. This intervention led to an immediate decline in CPAs by over 20%.
On the SEO front, we embarked on a journey of high-quality, long-form, strategic content generation. The monthly publication of this content, combined with our relentless and strategic endeavors to amplify inbound links, resulted in a significant boost to our domain authority. We furthered our SEO efforts with strategic on-page optimizations, aiming to augment the content visibility. Our strategic international optimizations and language enhancements led to a surge in high-quality, non-US traffic, which contributed to a consistent monthly growth rate of between 15-20%.
After months of rigorous testing, insightful data interpretation, strategic analyses, and continuous refinement of landing page funnels and user experience, we achieved an astonishing reduction in Google Ads CPA, from $17 to a mere $1.75! Concurrently, organic traffic skyrocketed from a paltry 85 daily clicks to over 1,600 daily clicks – a staggering 20-fold increase! This triumph has allowed Copysmith to successfully establish a robust foothold in the fiercely competitive AI copywriting market.