Kutting Weight
Startup
CONVERSION RATE
CPA ON NEW PURCHASES
MONTHLY REVENUE
Before The Challenge
Kutting Weight was an established e-commerce brand on Amazon specializing in weight loss sauna suits. They had carved out a nice niche on Amazon, but had no presence on their site. Their goals were to parlay their success from Amazon onto their own platform/site in order to own their customers, reduce liability to Amazon and their policies, increase their average order value by reducing the Amazon fees, and ultimately growing their business. When we engaged with Kutting Weight, they had been on Shopify for about 2 months and were generating about 8k in monthly sales with growth goals of about 10% per month.
CONVERSION RATE
CPA ON NEW PURCHASES
MONTHLY REVENUE
The Outcome Solution
After starting with Kutting Weight, we implemented our 5-step comprehensive e-commerce growth marketing approach. We first worked to maximize the site’s conversion rate before we started spending ad dollars. After significant improvements & enhancements, we were able to increase the site conversion rate from 1.25% to well over 3.75%. Then, we set up our paid traffic acquisition on both Facebook & Adwords. We complimented the paid efforts by setting up and managing their organic social media across Facebook, Twitter, Instagram, & Pinterest. Last, and most importantly, we implemented an email campaign to compliment the traffic acquisition efforts in order to nurture, educate, and drive conversions for new visitors as well as leverage existing customers for return purchases. After our 2 years of working with Kutting Weight, Infinity Media was able to drive monthly revenues from the initial $8k/mo to over $150k/mo on Shopify.
