Crua Koala V2
Before The Challenge
Crua Koala V2 was a reimagined new version of the original product, the Crua Koala. The goal was to relaunch this exciting new product on Indiegogo to catapult them into a successful website product launch. We were tasked with setting up & executing a campaign launch (with a $50k public goal and $100k external goal).
The Outcome Solution
In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns for the Crua Koala V2 initially at around $700 ad spend per day while maintaining 5X ROAS. After significant testing & data-driven optimization, Infinity Media was able to scale the campaign to well over $1.7k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after over $50k in ad spend, Crua Koala V2 has amassed over $300k with over 1,270 backers directly as a result of the Facebook campaign. In total the campaign has generated over 2,750 backers and over $616k giving them a huge opportunity to launch their product into the mass market in the near future!