Dabble
Startup
CONVERSION RATE
CPA ON NEW SUBSCRIPTIONS
NEW SUBSCRIPTIONS
Before The Challenge
Dabble was a bootstrapped startup when we started working with them. It was created by a solo entrepreneur/developer who set out to create a better software for novel-writing. We were contracted to help drive registration to their free trial and subsequently drive new subscriptions.
When we joined, the best registration CPAs on branded Adwords campaign were around $3.50 with Facebooks being $25+. Conversions from subscriptions were extremely low and thus, subscription CPAs were $100+.
CONVERSION RATE
CPA ON NEW SUBSCRIPTIONS
NEW SUBSCRIPTIONS
The Outcome Solution
Infinity Media started by designing and implementing all new landing pages for registrations, sales, upgrade pages, and more. Then we created an email nurturing campaign for new users who registered with the goal of driving engagement with their trial(the users who engaged with the trial upgraded at a 300% rate compared to the ones who did not).
With intuitive audience segmentation, we were able to nurture and educate trial users on how the software works, add credibility via reviews/news coverage, showcase the differentiators and value propositions, and ultimately increase trial to subscription conversion rate. Once we were comfortable with this rate, we built out data-driven campaigns on both Facebook & Adwords to drive trial users.
After consistent testing and optimization we were able to cut registration CPAs down to $0.98 on Facebook and $1.25 on Adwords while scaling volume. After significant landing page optimizations and Facebook retargeting we were also able to drive subscription CPAs under $25. We have currently drove over 1k new subscriptions which have a lifetime value of $150.
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