TikTok has quickly become one of the most popular social media platforms in the world, and it’s no surprise that e-commerce companies are taking advantage of the platform to showcase their products and connect with potential customers. If you’re an e-commerce company looking to get in on the TikTok craze, here are the five best TikTok accounts to follow for inspiration and ideas.
1. FashionNova
FashionNova is a popular e-commerce company that sells trendy and affordable clothing. Their TikTok account has over 5 million followers and features a mix of product showcases, behind-the-scenes content, and user-generated content. They frequently use popular TikTok trends and music to create engaging videos that showcase their products in a fun and creative way.
FashionNova’s success on TikTok can be credited to their ability to adapt to current trends, engage with users through user-generated content, and create a fun and inclusive community around affordable fashion. Their strategic use of popular music and trends has helped them amass over 5 million followers on the platform, further solidifying their status as a leader in e-commerce fashion.
2. Gymshark
Gymshark is a fitness apparel company that has gained a massive following on TikTok. Their account has over 4 million followers and features a mix of workout videos, product showcases, and motivational content. They often collaborate with popular TikTok creators to create engaging content that showcases their products in action.
Gymshark has found great success on TikTok by leveraging the platform’s features and collaborating with popular influencers. Their engaging content not only showcases their products in action but also provides motivation and inspiration for viewers. As they continue to grow their following, it will be interesting to see how they further innovate within this space and maintain their position as a leading fitness apparel company on social media platforms like TikTok.
3. Hubble Contacts
Hubble Contacts is an e-commerce company that sells affordable and high-quality contact lenses. Their TikTok account has over 1 million followers and features a mix of educational content about contact lenses, product showcases, and user-generated content. They often use humor and popular TikTok trends to make their content engaging and shareable.
Through utilizing humor and popular TikTok trends, Hubble Contacts manages to stand out from other e-commerce companies selling contact lenses. Their funny skits and challenges not only catch viewers’ attention but also leave a lasting impression. By incorporating these elements into their content strategy, they are able to attract a wider audience who may not initially have been interested in learning about or purchasing contact lenses online.
4. The Sill
The Sill is an e-commerce company that sells houseplants and plant-related accessories. Their TikTok account has over 200,000 followers and features a mix of educational content about plants, product showcases, and user-generated content. They often use popular TikTok trends to create engaging and shareable content that showcases their products in a fun and creative way.
What sets The Sill apart from other e-commerce companies is their ability to leverage TikTok trends to create engaging and shareable content. By jumping on popular challenges or using trending sounds, they are able to showcase their products in a creative and entertaining manner that resonates with viewers. This approach not only keeps their content fresh and exciting but also allows them to reach a wider audience who may not have considered purchasing plants or plant accessories before.
5. Glossier
Glossier is a popular beauty and skincare company that has gained a massive following on TikTok. Their account has over 1 million followers and features a mix of product showcases, behind-the-scenes content, and user-generated content. They often collaborate with popular TikTok creators to create engaging and shareable content that showcases their products in a fun and creative way.
Glossier’s success on TikTok can be attributed to their ability to tap into the platform’s culture and engage with users in an authentic way. By collaborating with popular creators and featuring user-generated content, they have been able to build a loyal following who feel connected to the brand.
Ultimately, TikTok is a great platform for e-commerce companies to showcase their products and connect with potential customers. By following these five TikTok accounts, you can get inspiration and ideas for how to create engaging and shareable content that showcases your products in a fun and creative way.
