Starting an eCommerce business is easier than ever before. With platforms like Shopify, BigCommerce, WooCommerce, and many others, anyone can launch a store in just a few clicks. However, growing that business to a significant revenue level can be a daunting task. In this article, we will discuss 11 tactics for eCommerce startups to get to $100k/mo with a $0 budget.
1. Leverage Social Media
Platforms Social media platforms like Facebook, Twitter, Instagram, and Pinterest can be a goldmine for eCommerce startups. These platforms offer a great way to build an audience and engage with potential customers. You can create business pages, join relevant groups, and share valuable content to attract potential customers.
2. Use Email Marketing
Email marketing is still one of the most effective ways to reach out to potential customers. You can use free email marketing tools like Mailchimp, Sendinblue, or HubSpot to build your email list and send targeted campaigns to your subscribers.
3. Optimize Your Product Pages
Product pages are the most important pages on your eCommerce website. Optimize your product pages for search engines by using relevant keywords, high-quality images, and product descriptions that answer customer questions.
4. Focus on User Experience
User experience (UX) is crucial to eCommerce success. A poorly designed website can lead to high bounce rates and low conversion rates. Focus on creating a seamless user experience that guides customers through the buying process.
5. Collaborate with Influencers
Influencer marketing can be a powerful tool for eCommerce startups. Identify influencers in your niche and reach out to them to collaborate on content or promotions.
6. Create Valuable Content
Creating valuable content like blog posts, videos, or infographics can help you build authority in your niche and attract potential customers. Make sure your content is informative, engaging, and relevant to your target audience.
7. Offer Free Shipping
Free shipping can be a powerful incentive for customers to make a purchase. If you can’t offer free shipping on all orders, consider offering it on orders over a certain amount.
8. Optimize Your Checkout Process
Your checkout process should be as smooth and straightforward as possible. Make sure your checkout page is optimized for mobile devices and offers multiple payment options.
9. Use Customer Reviews
Customer reviews can be a powerful tool for eCommerce startups. Encourage customers to leave reviews by offering incentives or by following up with them after a purchase.
10. Offer Discounts and Promotions
Offering discounts and promotions can help you attract new customers and increase sales. Consider running limited-time offers or discounts for first-time customers.
11. Utilize Referral Marketing
Referral marketing can be a powerful way to acquire new customers. Encourage your existing customers to refer their friends and family by offering incentives like discounts or free products.
In conclusion, growing an eCommerce startup to $100k/month may seem like an impossible task, but it’s not. By leveraging the tactics we’ve discussed above, you can build a solid foundation for your business and attract potential customers without spending a dime on marketing. Remember, success takes time, so be patient and keep experimenting with different strategies until you find what works best for your business.