Setting up your Shopify store is only the beginning of your ecommerce journey, to sustain it, you need sales.
In this post, we will talk about five actionable tips that you can implement in your Shopify store to increase your sales.
So, read on to find out!
1. Show the Prices of Your Products in Customer’s Local Currency
One of the upsides of ecommerce is you can sell your products to customers outside of your locality – you can reach customers from a different city, state and even country.
For instance, if you are based in the US and your Shopify store is getting traffic from Europe, displaying the prices of your products in customers’ native currency will help maximize profits.
First, it shows that you are an international business – you do not only boast that you “ship worldwide” but your store’s appearance backs it.
Second, you are giving customers a good shopping experience – you are removing their work of converting the prices to their local currency.
To display the prices of your products in your customers’ native currency, use the Shopify app BEST Currency Converter:
- It has an overall rating of 4.7 stars ⭐ on 7900+ reviews.
- Offers a free plan which supports up to 5 currencies.
- The paid plan supports up to 160+ currencies, even cryptocurrency Bitcoin.
2. Have A Post-Purchase Upsell Page
Post-purchase upsell appears once the customer has placed an order, typically on the Order Confirmation page or Thank You page.
Having a post-purchase upsell page will help boost your sales since you are displaying offers and discounts to receptive customers – since they already bought your product, chances are they will be willing to buy again.
What makes post-purchase upsell attractive is that customers won’t go through the whole process of entering their payment details again. They only have to click one button to accept the offer and it will automatically be added on their initial purchase, leading to better conversions.
To add a post-purchase upsell on your Shopify store, use AfterSell Post Purchase Upsell:
- Has an overall rating of 5.0 stars ⭐ on 300+ reviews.
- Offers a free plan for stores with up to 50 orders per month. If orders exceed, pricing differs depending on the number of monthly orders.
- Customizable so it can match your branding.
- Lets you add a countdown timer.
3. Practice SMS Marketing
Every day we spend hours on our phones. SMS marketing is one effective way to maximize sales in your Shopify store.
First, SMS marketing campaigns have an average open rate of 99% and 97% of the messages delivered are read within 15 minutes.
Second, the average click-through rate of SMS is 45%.
Compare those numbers with email marketing – it’s a no-brainer to take advantage of SMS in your marketing efforts to boost your sales.
SMS campaigns are short and sweet and have a personal touch which gives it an edge over emails.
One way you can implement SMS marketing is in cart abandonment. If a customer added an item to their cart and started the checkout process but then left the site, you can send them a SMS that will redirect them back to where they left off and offer them a discount.
To take advantage of SMS marketing, use the Shopify app SMSBump SMS Marketing by Yotpo:
- Overall rating of 4.8 stars ⭐ on 2100+ reviews.
- Message pricing differs depending on the number of messages you’ll be sending per month. You also have to pay a monthly subscription according to the plan you chose.
- Has SMS flows & automations.
- Offers list segmentation.
4. Have A Business Email
It’s normal for customers to have queries and concerns before they proceed to buying any product online. So, having an email where customers can reach out to you is a must.
You want your store to look trustworthy, professional and that you mean business, so it is best if your email address matches your website domain.
An email address that goes [email protected] gives a better impression than the one that ends @gmail.com or @yahoo.com.
Keep in mind that having a business email is only the first step in building a good impression. But to really stand out from your competition, you need to answer emails in a timely manner. At the end of the day, you want to provide good customer support.
If you want to get a business email, check your web hosting plan. Some plans offer a free domain and a business email.
5. Have an About Us or Our Story Page
Some of your customers will not immediately buy from you, they will browse around the site to learn more about your store. That is why, having an About Us page or Our Story page comes handy.
It gives a human touch and helps build personal connection with your customers.
Humans love storytelling so share how your store started, who are the people behind it, what are your values and principles as well as your vision for the future.
Remember, the aim of the About Us or Our Story page is to remove the anonymity of your store so you can develop a lifelong relationship with your customers. To do this, it all starts with trust.
Increasing sales always boil down to good customer experience.
Fortunately, there are many Shopify apps that will help you accomplish this. There are also pointers you can easily implement. But you have to remember that these tools and practices are only secondary. The primary factor that will dictate your sales is the quality of your product.