TikTok has quickly become one of the most popular social media platforms in the world, with over 1 billion active users. While the platform is typically associated with short-form videos featuring dancing, lip-syncing, and comedy skits, it has also become a powerful tool for B2B companies to connect with their audiences.
In this article, we’ll be highlighting the 5 best TikTok accounts for B2B companies to follow in order to stay up-to-date on the latest trends, insights, and tips for leveraging the platform.
1. GaryVee (@garyvee)
Gary Vaynerchuk is a well-known entrepreneur, author, and speaker who has made a name for himself by helping businesses and individuals navigate the ever-changing landscape of social media. His TikTok account features a mix of motivational content, business advice, and behind-the-scenes glimpses of his life as a CEO.
His account is a goldmine for anyone looking to learn from his years of experience in the business world. One refreshing aspect of his content is his honesty about the challenges and failures he has faced throughout his career. By sharing these experiences, he not only humanizes himself but also provides reassurance that setbacks are an inevitable part of the entrepreneurial journey.
2. LinkedIn (@linkedin)
LinkedIn’s TikTok account is an excellent resource for B2B companies looking to improve their social media strategy. The platform shares insights on how to use LinkedIn effectively, as well as tips on how to create engaging content and build a strong personal brand.
One of the most refreshing aspects of LinkedIn’s TikTok account is its focus on authenticity and genuine connections. In order to succeed on LinkedIn, B2B companies need to go beyond the traditional sales pitch and instead build relationships with their audience. By showcasing real stories, sharing behind-the-scenes moments, and highlighting the human side of their brand, businesses can establish trust and credibility among their target audience.
3. HubSpot (@hubspot)
HubSpot is a leading provider of marketing, sales, and customer service software, and their TikTok account reflects their expertise in these areas. The platform shares insights on everything from content marketing to lead generation, as well as tips on how to use HubSpot’s tools and services effectively.
One of the standout features of HubSpot’s TikTok account is their ability to effectively explain complex concepts in a concise manner. In less than 60 seconds, they break down intricate marketing tactics into easily digestible nuggets of information. Whether it’s explaining the importance of SEO or providing insights on how to craft compelling email subject lines, HubSpot’s TikToks make learning about marketing feel effortless and entertaining.
4. Neil Patel (@neilpatel)
Neil Patel is a well-known marketing expert who has helped numerous businesses achieve success online. His TikTok account features a mix of insights and tips on how to grow your brand, increase your website’s traffic, and improve your overall digital marketing strategy.
One area where Patel truly excels is in providing valuable advice on increasing website traffic. His TikToks delve into various techniques such as content marketing, social media advertising, and search engine optimization. He emphasizes the significance of creating high-quality content regularly and encourages business owners to explore different platforms for promotion. With an engaging and straightforward approach, Patel empowers viewers with knowledge that can significantly impact their website’s visibility.
5. Social Media Examiner (@smexaminer)
Social Media Examiner is a leading resource for all things social media, and their TikTok account is no exception. The platform shares insights on how to use social media effectively, as well as tips on how to create engaging content, build your brand, and measure your success.
One unique aspect of Social Media Examiner’s TikTok account is their focus on brand building. They understand that social media is not just about posting content, but also about establishing a strong and authentic brand presence. Through their videos, they share innovative ways to tell your brand story, build trust with your audience, and promote user-generated content.
Ultimately, these 5 TikTok accounts offer invaluable insights and tips for B2B companies looking to improve their social media strategy. By following them, you’ll be able to stay up-to-date on the latest trends and best practices, and learn how to leverage TikTok to connect with your audience and grow your business.