Social media has become a giant marketing tool for business owners in the 21st century. You can’t deny the impact it has had over the past few years. With the right social media strategy for marketing, one is assured of getting effective results from social media platforms. The right social media marketing can help cure slow trends in Audience engagement (Like, Share and Comments) and act as a catalyst to interact with your audience on both platforms and grow the audience base.
Why Marketing on Social Media
Every business needs to have a strong online presence for visibility purposes. For websites, creating a blog for writing different articles concerning the products or services offered be it health or fitness, beauty, or nutrition which will expand visibility to the audience. Also, the use of paid adverts on social media platforms is a great way to increase visibility on the digital profiles of the company.
The right social media strategy will most likely boost engagements and impressions through follows, likes, comments, and engagement with social media platforms on a daily basis. It involves the use of a weekly schedule of the type of posts to get impressions from our customers such as a ‘Did You Know Monday, Motivational Tuesday, Riddles, Facts Fun Friday’ concerning your products or puzzles which can increase audience engagement.
Here, the same idea of creating engaging content will be employed, one uses different online branding ways such as (Follows, likes, and tags your friends on this post to get this package as a give away) or (Which product do you love more and why) or questions regarding the brand.
Co-branding is another way to get into partnership with your customers through social media platforms. This way, you can join forces with other social media brands looking to reach a similar audience. You help others build a brand in a way that still brands your business to your customers through collaboration videos on social media or social media posts through tagging.
Social Media Strategies for Business
1. SEO – Search Engine Optimization
Application of SEO is the best social media marketing and most effective social media strategy you can make for your social media marketing plan. You can choose keywords to optimize the search for your brand on social media platforms.
2. Lead conversion
Here, one can use links that will help in driving your customers to a landing page, the creation of a call to action such as from Instagram to the website or directly to Whatsapp or from the ‘blog’ to your website.
3. Social Media Brand Verification
Thirdly, we have social media brand verification, you can use this technique to help build trust and credibility with your target audience. Being verified on social media sets you apart from all other brands as a legit company that your customers can trust.
4. Profile and Posts Optimization
Social media platforms like Facebook make it easy to customize your profile according to your industry and your marketing goals. Making your profile and social media posts laser targeted to your audience can help you stand out on social media. You also need to leverage different content formats like videos that are a lot more engaging than pure text or still photo posts.
5. Call-to-Action Button
A call to action makes your targeted audience take the action you need them to take. This could be to like, share, visit the website, buy the product, etc. It is amazing how many people can be nudged toward taking an action with a simple call to action. If you are not using a call to action when creating social media content then you are missing out on a lot of revenue.
Every business owner is advised to use your conversion goal as guidance in creating the perfect call-to-action (CTA) when learning how to write a landing page. The CTA is the most significant copy on the page. It not only directs people to the next step but it is the reason a visitor does or doesn’t click on your button (and it should be a button, not text or anything else). If your conversion goal is to get people to sign up for a webinar, perhaps you can use the text “Secure My Spot” or “Join” on your CTA button. If you want people to start a free software trial, maybe a simple “Start My Trial” or “Get It Now” text will do the job. Whatever calls to action you decide on, make sure your call to action is obvious to visitors.